META24 WORKFORCE LAB · GRADED TO THE CORE · PROJECT-BASED · BUSINESS, MARKETING & ENTREPRENEURSHIP · THE LAB'S YEAR · MIDDLE SCHOOL · UPPER SCHOOL · GRADE 6–12 · 1 CREDIT · META24 LAB COMPETENCIES
Business, Marketing & Entrepreneurship · the year
The Engine Room · Business & Entrepreneurship · in The Engine Room · Business & Entrepreneurship
The open ledger · the CRM · the pipelines — watch the real META24 funnel get built, then build your own
This year is laid from the lab’s own calendar — every course inside the lab end to end, then its floors — not written quarter by quarter. The weeks are the lab’s; the quarter windows are the catalog’s.
THE MIX · HOW MUCH OF EACH CORE SUBJECT THIS COURSE CARRIES · IN ORDER
BUSINESS & ENTERPRISEREADING & WRITINGCODING & AITECHNOLOGY & TRADESHISTORY, GEOGRAPHY & HUMANITIESMATHSCIENCEART & DESIGN
The squares are a picture of a course — how much of each core subject its own rooms carry, read from the rooms’ text — never a score of a student. Every course in a lab is graded to the core across the board; the squares say which columns it feeds most.
WHAT YOU WILL BE ABLE TO DO
- Read a real funnel + the open ledger
- Build a CRM + pipelines
- Run the money machine in the open
AT A GLANCE · 36 WEEKS
Q1 The Message · who it is for, what it says, where it goes → The Money · the budget, the cash, the price — A DNA + goals
Q2 The Money · the budget, the cash, the price → The Hunt · the venture stages — A live business plan
Q3 The Hunt · the venture stages → Workforce Village · the phases — A DNA + goals
Q4 The Engine Room · the machine — ledger, pipelines, campaigns — A live business plan
THE COURSES INSIDE THIS LAB · 6
THE ROOMS · 17 · BEHIND LOGIN
Semester 1
WEEKS 1–18 · QUARTERS 1 AND 2Quarter 1 · The Message · who it is for, what it says, where it goes → The Money · the budget, the cash, the price
WEEKS 1–9 · IN THIS OFFERINGTHE WEEKS · THE ROOMS EACH ONE OPENS
WK 1Who's it forTHE MESSAGE · WHO IT IS FOR, WHAT IT SAYS, WHERE IT GOES
Find your real customer — from 3 interviews, not vibes.
WK 2The message
One sentence that stops a stranger. Becomes your tagline.
WK 3The channels
Where YOUR customer actually is — pick 2-3 that fit.
WK 4The content engine
Plan the month; the Video/Graphic labs make it.
WK 5The spend
A real marketing budget from your real money.
WK 6The funnel
Stranger → fan → buyer; catch the interested on your List.
WK 7The measure
Read your sales by channel. Kill what's dead.
WK 8The campaign
Run a real 2-week campaign; report it like an operator.
WK 9The budgetTHE MONEY · THE BUDGET, THE CASH, THE PRICE
Money in / out / left — your first real budget, wired to the verbs.
THE PROJECT · WHAT THE QUARTER IS FOR
A DNA + goals
The question. Can you read a real funnel + the open ledger?
The make. A DNA + goals
The evidence. Handed in through The Engine Room · Business & Entrepreneurship’s own surface and kept in My Work; the Report reads it from there.
Quarter 2 · The Money · the budget, the cash, the price → The Hunt · the venture stages
WEEKS 10–18THE WEEKS · THE ROOMS EACH ONE OPENS
WK 10Cash flowTHE MONEY · THE BUDGET, THE CASH, THE PRICE
Profitable-but-broke: the timing that kills businesses.
WK 11Price as strategy
What your price says — beyond the break-even math.
WK 12The margin map
Which product actually makes the money. Kill / keep.
WK 13Paying people
What a hire really costs — and when it pays for itself.
WK 14The Tab & debt
Your real lab Tab as the case study. Borrow on purpose.
WK 15Where money comes from
Debt vs equity, grants, investors — and the scams.
WK 16The review
Present your finances like a CFO. Defended make.
WK 17Scavenger HuntTHE HUNT · THE VENTURE STAGES
Walk the lab and inventory it. Count the machines, software, and products — then guess what it all costs and see how close you got.
WK 18Lab Schematic
Map your lab from above. Drop in rooms, mark the working, selling, creating, and storing zones — then switch to 3D to feel the space.
THE PROJECT · WHAT THE QUARTER IS FOR
A live business plan
The question. Can you build a CRM + pipelines?
The make. A live business plan
The evidence. Handed in through The Engine Room · Business & Entrepreneurship’s own surface and kept in My Work; the Report reads it from there.
Semester 2
WEEKS 19–36 · QUARTERS 3 AND 4Quarter 3 · The Hunt · the venture stages → Workforce Village · the phases
WEEKS 19–27THE WEEKS · THE ROOMS EACH ONE OPENS
WK 19Equipment Deep-DivesTHE HUNT · THE VENTURE STAGES
Pick the three to five things that interest you most and dig in: what is it, what is interesting about it, and what could you build with it?
WK 20Lab Rating
Rate your lab across five dimensions and say what is working and what is not. Your feedback becomes real data for making it better.
WK 21Business Plan Builder
Turn what is in the lab into a real plan: what to make, who would buy it, what it costs, what to charge, and your first step.
WK 22Dream List
Keep a running list of the materials, equipment, and software you wish the lab had. Share it so your professor can make it real.
WK 23The SchematicWORKFORCE VILLAGE · THE PHASES
You are building a HOME — and before anyone cuts steel, someone has to design it and read it. This phase is the schematic: the floor plan, the elevations, the real dimensions, and the one thing you MUST understand about…
WK 24The Sequence
This is the highest-value lesson on the whole campus. A jobsite is not a list of tasks — it’s a CRITICAL PATH, where the trades depend on each other and doing things in the wrong ORDER costs thousands in tear-out and…
WK 25The Materials
Materials are MOST of a build’s cost — and a foreman who can’t do a takeoff can’t run a job. This phase is the money side of the build: the TAKEOFF (every material, its spec, its quantity, its real price, the total),…
WK 26The Trades Do Their Work
Now the crafts come to the jobsite — and this is where the Village makes every trades lab talk to every other one.
WK 27The Village
One home becomes a VILLAGE. This is the vision phase — where you scale a single container home into multiple units with a real site plan, cost it and run it with the Business Hub, and then PITCH it to real people.
THE PROJECT · WHAT THE QUARTER IS FOR
A DNA + goals
The question. Can you run the money machine in the open?
The make. A DNA + goals
The evidence. Handed in through The Engine Room · Business & Entrepreneurship’s own surface and kept in My Work; the Report reads it from there.
Quarter 4 · The Engine Room · the machine — ledger, pipelines, campaigns
WEEKS 28–36THE WEEKS · THE ROOMS EACH ONE OPENS
WK 28The Open LedgerTHE ENGINE ROOM · THE MACHINE — LEDGER, PIPELINES, CAMPAIGNS
The Engine Room · the machine — ledger, pipelines, campaigns — week 1 of 12.
WK 29The Counter
The Engine Room · the machine — ledger, pipelines, campaigns — week 2 of 12.
WK 30Invoices
The Engine Room · the machine — ledger, pipelines, campaigns — week 3 of 12.
WK 31Contacts
The Engine Room · the machine — ledger, pipelines, campaigns — week 4 of 12.
WK 32Pipelines
The Engine Room · the machine — ledger, pipelines, campaigns — week 5 of 12.
WK 33Campaigns
The Engine Room · the machine — ledger, pipelines, campaigns — week 6 of 12.
WK 34The Outreach
The Engine Room · the machine — ledger, pipelines, campaigns — week 7 of 12.
WK 35Attribution
The Engine Room · the machine — ledger, pipelines, campaigns — week 8 of 12.
WK 36The Clip Machine
The Engine Room · the machine — ledger, pipelines, campaigns — week 9 of 12.
THE PROJECT · WHAT THE QUARTER IS FOR
A live business plan
The question. Can you read a real funnel + the open ledger?
The make. A live business plan
The evidence. Handed in through The Engine Room · Business & Entrepreneurship’s own surface and kept in My Work; the Report reads it from there.
A course is a quarter, a semester or a year — nine, eighteen or thirty-six weeks — a project a quarter. Offered as the year, a semester or a quarter, it is the same course seen through a window. A lab is a family: its year, each of its tracks as a course, and its rooms. The evidence is what a student hands in through the room; the Report reads it from there. Nothing in the catalog is a grade.
THE PASS · THIS COURSE AND EVERY OTHER ONE
One pass includes Business, Marketing & Entrepreneurship · the year and every course in the catalog. Pick a pass, or enter a school code; checkout stays on this page.