← THE CATALOG← BUSINESS, MARKETING & ENTREPRENEURSHIP
META24 WORKFORCE LAB · GRADED TO THE CORE · PROJECT-BASED · A COURSE IN BUSINESS, MARKETING & ENTREPRENEURSHIP · MIDDLE SCHOOL · UPPER SCHOOL · GRADE 6–12 · 0.25 CREDIT · META24 LAB COMPETENCIES

Marketing

The Message · who it is for, what it says, where it goes · in The Engine Room · Business & Entrepreneurship

8 weeks of The Engine Room · Business & Entrepreneurship: Who's it for · The message · The channels · The content engine · The spend …

The weeks are the course’s own, read from the lab; the catalog pads the last weeks with the capstone and the floor so the course fills a whole term.
THE MIX · HOW MUCH OF EACH CORE SUBJECT THIS COURSE CARRIES · IN ORDER
BUSINESS & ENTERPRISECODING & AIMATHHISTORY, GEOGRAPHY & HUMANITIESREADING & WRITINGART & DESIGNSCIENCETECHNOLOGY & TRADES
The squares are a picture of a course — how much of each core subject its own rooms carry, read from the rooms’ text — never a score of a student. Every course in a lab is graded to the core across the board; the squares say which columns it feeds most.
OFFERED ASThe Year · 36 wkSemester 1 · 18 wkSemester 2 · 18 wkQuarter 1 · 9 wkQuarter 2 · 9 wkQuarter 3 · 9 wkQuarter 4 · 9 wk
WHAT YOU WILL BE ABLE TO DO
  • Find your real customer — from 3 interviews, not vibes.
  • One sentence that stops a stranger
  • Where YOUR customer actually is — pick 2-3 that fit.
  • Plan the month; the Video/Graphic labs make it.
AT A GLANCE · 9 WEEKS
Q1 Who's it for → The floor — The assignments · weeks 1–9
ALSO IN BUSINESS, MARKETING & ENTREPRENEURSHIP · THE ENGINE ROOM · BUSINESS & ENTREPRENEURSHIP
The lab’s year →Business Finance · 9 wkEntrepreneurship · the venture · 9 wkConstruction Management · 9 wkBusiness Operations · CRM, Ledger & Pipelines · 18 wkVenture Launch · 9 wk

A quarter

9 WEEKS · ONE QUARTER
Quarter 1 · Who's it for → The floor
WEEKS 1–9 · IN THIS OFFERING
THE WEEKS · THE ROOMS EACH ONE OPENS
WK 1
Who's it forTHE MESSAGE · WHO IT IS FOR, WHAT IT SAYS, WHERE IT GOES
Find your real customer — from 3 interviews, not vibes.
WK 2
The message
One sentence that stops a stranger. Becomes your tagline.
WK 3
The channels
Where YOUR customer actually is — pick 2-3 that fit.
WK 4
The content engine
Plan the month; the Video/Graphic labs make it.
WK 5
The spend
A real marketing budget from your real money.
WK 6
The funnel
Stranger → fan → buyer; catch the interested on your List.
WK 7
The measure
Read your sales by channel. Kill what's dead.
WK 8
The campaign
Run a real 2-week campaign; report it like an operator.
WK 9
The floor
The floor: the work is done in the room, logged in the room, kept in My Work.
THE PROJECT · WHAT THE QUARTER IS FOR
The assignments · weeks 1–9
The question. What does The Message ask you to be able to do by week 8?
The make. Every week's assignment and the quiz as practice: Who's it for · The message · The channels · The content engine …
The evidence. Handed in through The Message inside The Engine Room · Business & Entrepreneurship, kept in My Work; the Report reads it from there.

A course is a quarter, a semester or a year — nine, eighteen or thirty-six weeks — a project a quarter. Offered as the year, a semester or a quarter, it is the same course seen through a window. A lab is a family: its year, each of its tracks as a course, and its rooms. The evidence is what a student hands in through the room; the Report reads it from there. Nothing in the catalog is a grade.

Enroll →The room itself (login) →← every course
THE PASS · THIS COURSE AND EVERY OTHER ONE
One pass includes Marketing and every course in the catalog. Pick a pass, or enter a school code; checkout stays on this page.
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